Written by: Ronke Adepoju
August 1, 2025
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They’re called HENRYs – High Earners, Not Rich Yet – and they’re the new face of financial frustration in America.

Despite earning $200,000 or more per year, many of these households are still stuck in a cycle of debt, stress, lifestyle inflation, and the numbers are eye-opening.

The Disconnect: Big Paychecks, Bigger Pressure

According to 2023 Census data, 14% of U.S. households make $200K or more annually. But a growing number of them are struggling to make ends meet.

A recent BHG Financial survey found that 62% of people earning over $300,000 a year are carrying credit card debt.

Other reports show a significant portion of six-figure earners are still living paycheck to paycheck.

The reason? It’s not just about income. It’s about what happens after the money hits your account.

“Earning doesn’t actually make you feel rich; spending it does,” said clinical psychologist Sabrina Romanoff. “If most people spent 99% of their paycheck, they’d feel quite rich, and it’s the paradox here. When we’re in accumulation mode, it’s very difficult to feel rich.”

What It Takes to Feel Rich

According to a 2024 Bankrate survey, the average American says they’d need to earn $520,000 a year to feel “rich.”

As income rises, so do expectations: 

  • People earning under $50K said they’d feel comfortable at $157K/year
  • Those already making $100K+ said they’d need $246K/year to feel comfortable

That “not enough” feeling isn’t just emotional – it’s deeply tied to how we spend.

The Real Fix: Values Over Vibes

Kamila Elliott, CEO of Collective Wealth Partners and a CNBC Financial Advisor Council member, sees it all the time.

“It can be pretty easy for someone to feel like, I’m making really good money, but I don’t have a lot of discretionary income,” she said.

Her advice?

“A budget should be a representation of your values. You can’t value everything… Pick one or two things to spend on, and redirect the rest to savings – that’s when you start to feel rich.”

The Wealth Break Takeaway

Being a high earner doesn’t automatically mean being financially free.

HENRYs show us that lifestyle choices, debt, and rising expectations can chip away at even the biggest salaries. If you’re not intentional, your income might just be fueling stress – not security.

Want to feel wealthy? Start by putting your money where your values are – not where your FOMO is.

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